TORAY FILMS EUROPE
Toray Films Europe is a subsidiary of the Japanese Group Toray Industries Inc. located in St Maurice de Beynost. Founded in 1929, Toray Films Europe leads the alimentary & industrial plastic films production market. Toray generates an annual revenue of 170M€ and employs 430 people.
For unified communication and customer approach
Toray has chosen to deploy a CRM solution allowing a better customer approach and also permitted to optimize the internal communication between both commercial and marketing team. The Salesforce CRM project had to cover those points :
Customer & Prospect management,
Information sharing and exchanges monitoring,
Product Catalog, offers and prices management,
Opportunities and sales forecasts management.
Set up the Salesforce CRM solution with the QSA-10 version of the DEVENSON’s QuickStart Assist® methodology. The CRM deployment perimeter was defined with 30 users composed of sales, marketing, sales administration and financial profiles. In addition with the Sales Cloud initial implementation, the selected approach included the interfacing between Salesforce and TORAY’s ERP.
The Toray project team aspired to set up in an unique platform : opportunities and sales forecasts, customer and prospects management, marketing campaigns automation, the product catalog, the pricing management as well as the offer management.
TestimonialWith the help of Devenson we moved from Stone Age to XXI century after only 6 months of Salesforce use. We started from scratch and re-though our commercial & marketing process thanks to the expertise & work of Devenson’s consultants. After only 3 months of work around Salesforce platform (native and adapted functionalities), we made a go-live which was a great success. Our new well-built Salesforce CRM brings more efficiency and collaborative tools to the Sales team (now CRM & Chatter addicts!).
Key Devenson skills: very good listening capacity, willingness to understand concretely needs and to convert into reliable tool, proactivity, business experience & project followup. You are part of our success. Thanks. Julien FALDYSTA
Product & Marketing Manager
TORAY FILMS EUROPE Visit their website : Toray Films Europe